Someone said, “What gets measured gets managed”, and if you ask me the truth, this is what business is all about. You measure the success of your competitors and manage to come up with bigger and better success.
You are into lip gloss business and business has got on your nerves. You see that your competitors are killing it while you are barely managing to stay afloat. This situation has to be changed if you really want to turn the tables around.
So, you have to measure their success to see as to what it is that they are not doing while you are doing. And when you measure it you have to be sure that you get to the exact game changing factors that you are missing but your competitors are cashing in.
Here, I have a breakdown of the most important factors that can boost a lip gloss business to newfangled heights of success:
1. An Image of Lips with Gloss
Yes, the first and foremost principle of packaging is creating oneness between product and the packaging. Just like those top-notch presentation boxes with awesome cell phone images on them, you have to make the image of two seductive and glossy lips on your packaging.
First of all this lets the customers know that these boxes are actually lip gloss packaging boxes and second of all, it is good because you get a very relevant image to attract the customers and lure them into buying your stuff.
2. Dark Colors
In case of women it is all about colors. No I am not kidding, I have seen a lot of gals buying highly technical items only because the color was good and this is how they often end up buying bad products in disguise of a colorful and attractive product. So go for dark colors and matte black is simply awesome when you talk of dark colors and their voodoo.
3. Sleek Vertical Design
Most of the lip glosses come in vertical tubes and if yours are not come packed in this type of packaging; you ought to get your hands on them. The vertical design has its own awesomeness and thin vertical wholesale lip gloss boxes are what almost every successful lip gloss seller falls for. If you do not know the recipe of success, follow those people who are already successful.
4. Gold or Silver Foil
So, if dark colors are not your thing and perhaps you want to move a step further, spend some more money and get some bigger impact, you should go for stock lip gloss boxes with gold or silver foil. Boy do gals love those boxes? Just try it to see the magic of gloss and foil or even try foil with matte, foil has its own sorcery and soon your lip gloss boxes would be just as widespread as a zombie apocalypse (whenever it will happen on a late date).
5. Split in Two Halves Packaging
Apart from all black or all foiled packaging, there is one more packaging trend which is very rife among the lip gloss sellers and that is slipping the thin vertical pack in two halves; one half is full of logo, company name, product name etc. and the other half only has patches of color, design or perhaps a one liner tagline.
So, this was a breakdown of the factors in lip gloss packaging that you were possibly missing. Now you can change your packaging as per these guidelines and see where it takes you.